MUMBAI: Shifa Merchant is India’s leading fashion and travel blogger. A fashionista, she has recently received immense accolades and appreciation for her fashion and style has also taken the travel world by storm. Known for her casually cool yet playful airport OOTDs and fashionable travel photos, her global travels have become the talk of the town, especially on her social media pages. She wears many hats and juggles many roles with ease, as she is driven by an immense passion for content creation backed by her theatre background, social media knowledge, and global travel.Shifa is an ex-Bollywood film marketeer from a leading stable and knows the ropes of film making and marketing while keeping it creative. After a super successful stint in Bollywood and after learning everything about this glamorous field, she decided to take a leap of faith by starting out as a travel and fashion blogger. Her travel and fashion posts will give you some serious postcard envy, as she brings forth her quirky leonine personality through her content.The sassy woman says, ‘Fashion is something that makes you feel comfortable in your own skin, and for me, personally, it is an extension of my personality. It brings out the best in me and lets me be ME! My hobby was so appreciated by my followers that it led me straight to my dreams, and thus, my blog Sassy Shif Says was born. I promise to keep doing better every single day. The hustle is REAL!’She also happens to be the only Indian blogger who has bagged a prestigious international collaboration with Warner Brothers Studio Tour LA.Shifa is currently preparing for her upcoming projects: a trip to Mauritius and Turkey. She is all set to give her followers a look at some of the best and undiscovered cities. We wish her immense luck and success.