Actors Emraan Hashmi and Nikita Dutta are currently promoting their movie Dybbuk which released on Amazon Prime Video. In an exclusive interview with Bollywood Hungama, he talked about the OTT revolution, freedom in OTT and the popular Korean show Squid Game.
When asked what does Indian content needs to do to stand out internationally on the OTT platforms, Emraan mentioned that Squid Game wasn’t a big success in Korea. He said that it was almost a dismal failure and that it became this huge internationally.
Emraan said, “There was competition in the theatres as well. Now, when we have Hollywood films that are giving equal amounts of challenge and competition at the box office to Indian films with films that are dubbed. I think that’s great for any industry. I think the competition keeps you on your toes. You don’t get into that complacent zone because you have to stand out from the crowd. So, that’s good for any business, there should be more competition in that sense.”
He added, “Sometimes what doesn’t work in a particular region works for some other region. Like Squid Game wasn’t a big success in Korea. It was almost a dismal failure in Korea. It became this huge thing internationally. So, that’s how you buy into a culture that you don’t know much about and it might be the most stereotypical thing for them to see but you want to see it being from another culture because it’s new for you. So, there are a lot of eyeballs out there who can pick up stuff that is the run of the mill for your country.”
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