2020 proved a winner for Superstar-filmmaker Ajay Devgn’s production house, ADFFILMS. They began that year with Tanhaji-The Unsung Warrior directed by Om Raut which went on to cross the 275-crore mark at the box office. In a more restrained and conservative atmosphere in 2021, due to the unfortunate COVID-19 pandemic, like most big production houses, ADFFILMS turned their focus to online content.
They made their mark with their January 2021 release Tribhanga directed by Renuka Shahane, starring Kajol Devgn, Tanvi Azmi, and Mithila Parker on Netflix. Three months later, ADFFILMS and Anand Pandit’s The Big Bull directed by Kookie Gulati with Abhishek Bachchan, Ileana D’Cruz, Nikita Dutta and Sohum Shah once again tasted success by reigning at the No 1 slot for five weeks in a row on Disney+ Hotstar.
Talking about his OTT success, producer Ajay Devgn shares, “The success of our two films—Tribhanga and The Big Bull on OTT has given me the confidence that we are doing something correctly. We’ve just taken baby steps so far in this space, and it has been gratifying. Even as we get ready with more content(both films & series), across various streaming platforms, our aim remains simple. The idea is to make clean, entertaining content that will go a long way in establishing us as a production house that will continually strive to court quality. OTT is the future and, we want to claim a small part of that space with a sincere effort at all times.”
Meanwhile, Ajay Devgn will be making his digital acting debut in the titular role of Rudra on Disney+ Hotstar, which is the Indian adaptation of the successful BBC series Luther. The series is being produced by Applause Entertainment.